Topic: Pet Grief

Provides 2 LEAP CE Credit Hours via Zoom Webinar (Approved by the GA State Board of Vet Med)
Wednesday, September 9, 2020
6:30 – 8:10 pm

Did you know that nearly all State Board cases of unprofessional conduct involve communications issues? Because euthanasia is a highly emotional procedure, the words and actions (or inactions) of veterinarians and their staff take on heightened sensitivity. This session will help veterinarians and technicians understand grief, display empathy, and communicate support. By understanding the levels of grief, the veterinary staff is better prepared for the complexities of euthanasia. This course will show you how to create a better environment for the patient and client. By knowing what to say, and what not to say, you can turn an emotional moment into something that a client will look back on with confidence in knowing that they did “the right thing” for their beloved pet.


Dr. Cindi Branch, Ph.D.
Co-Founder of Paws Whiskers & Wags: Your Pet Crematory
Dr. Branch is a devoted pet lover and co-founder of Paws, Whiskers and Wags-Your Pet Crematory (PWW), following the death of her beloved poodle, Casey, in 2005. She has twenty years of experience with the largest provider of funeral, cemetery and crematory services in the world. Her passion for service is evident and she works to help pet owners through the grief process. Cindi initiated PWW’s Pet Grief program. Further, she designed a continuing education course to educate veterinary professionals in assisting clients who have lost or are in the process of losing a pet. An avid “Bulldog,” Cindi received her doctoral degree from the University of Georgia. She makes her home at Lake Oconee and shares it with her fur kid, Rudy the poodle. She enjoys the outdoors, golf, boating, sports, and visiting with family and friends.